From “what” to “so what” on the homepage

Context

In a fast-moving org, teams need an overview that doesn’t just report numbers—it guides decisions and routes people to the right next step.

Problem

• Overview pages become chart galleries: too much “what,” not enough “so what”
• Slow path from summary → the correct diagnostic view
• Different audiences need different outcomes from the same entry point

Approach

• Defined the page around the decisions it should support (not the charts it could contain)
• Reduced sprawl with a smaller, durable set of components and interaction patterns
• Designed consistent “second click” routes to deeper analysis (paved paths vs bespoke detours)
• Tightened underlying definitions/contracts so the surface stays stable as usage scales
• Added lightweight instrumentation to measure usage and guide iteration

Impact (directional only)

• Cleaner performance reviews with faster alignment on the narrative
• Less duplication and fewer conflicting summaries across surfaces
• Faster routing from overview → correct follow-up for most workflows

My role

Product direction, prioritization, cross-functional alignment, end-to-end delivery oversight (UX + data + quality).

Partners

Product, data engineering, analytics, finance (functions only)

Selected decisions

• Homepage as a decision brief, not a dashboard collage
• Small component set + consistent interaction model
• Commentary reserved for trend breaks; deeper context lives in drill-down flows