I build systems that turn data into decisions.
Engineering manager at Netflix Ads. Before that, I was an investigative data reporter at The Washington Post — dot density maps, FOIA requests, the whole deal. I still think the hardest problem in data is getting people to agree on what the numbers mean.
What I do
My team builds the analytics products Netflix uses to understand ad performance. Metric definitions everyone trusts, dashboards that answer "so what?" instead of just "what?", and the governance underneath that keeps it all honest. Most of my day is strategy and communication — which, it turns out, is what journalism trained me for.
Writing & talks
Community
Board member at the News Product Alliance, where I developed and taught the "Data for Product Management" curriculum. Former OpenNews board member.
If any of this resonates — or if you think I'm wrong about something — I'd like to hear it. hi@acwx.net or LinkedIn.